Chủ đề 2: MARKETING
Chủ đề 2: MARKETING
|
advertising |
demand |
product |
sales |
| advertisement | distribution | profit | force |
|
brand |
innovation |
promotion supplier |
strategy |
|
competition |
management |
purchase supply |
|
|
competitor |
marketer |
resource target market |
|
|
customer satisfaction |
objective |
revenue |
Example:
Memo
To: All Customer Service Staff
From: Zadie Boyle
Re: Customer satisfaction
We will be having a meeting at 9:30 on June 5 th to discuss revising our current targets
for customer satisfaction. Sales have been falling in recent months, and customer
comments 1. _______ us to believe that our customers feel we do not
- A. show
- B. lead
- C. hold
- D. suggest
2._______ as good a service as the competition. We will have a brainstorming session
- A. make
- B. produce
- C. create
- D. provide
at the meeting, so bring along some good ideas.